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'Return of the Mac' - coming soon

McDonald's has offered to pay top hip hop artists to incorporate the 'Big Mac' into their song lyrics. According to Advertising Age magazine, the fast food chain will pay rappers up to £2.80 ($5) every time a song namechecking the burger is played.

McDonald's said the US deal reflected the appeal of hip hop to young people.

However, critics said the tie-up was "deceptive" given that the songs would appeal to children, for whom obesity levels have become a major concern.

Food for thought

A whole string of products has enjoyed huge success in the United States after rappers started dropping brand names into songs - although not for marketing purposes but bling boasting.

Among the happy beneficiaries were brands like Courvoisier, Gucci, Dom Perignon, Bentley and Porsche.

Artists who have 'referenced' well-known products include Jay-Z, 50 Cent and Snoop Dogg.

Each McDonald's market has the freedom to design programmes that best resonate with customers



Walt Riker, McDonald's



Advertising Age said that McDonald's would not pay an artist upfront but that they would be rewarded based on the airplay songs received in the United States.

The company will have the final say over the appropriate lyrics but the singers will retain artistic control over how they are incorporated into the track.

McDonalds said the initiative was in line with its 2003 global marketing campaign aimed at 18-34 year olds, which launched the slogan 'I'm loving it'.

"Each McDonald's market has the freedom within the 'I'm lovin' it framework' to design programmes that best resonate with customers, in this case a McDonald's USA concept designed to reach young adults through their music of choice," said spokesman Walt Riker.

"How it develops remains to be seen."

'Lip service'

The marketing plan was criticised by some consumer groups, which claimed that children would not be aware that the artists had been paid to promote the burger.

"Even as food companies pay lip service to the idea of responsible marketing, they increasingly turn to new and deceitful ways of targeting children," said Dr Susan Linn, co-founder of US group Campaign for a Commercial Free Childhood.

McDonald's and other fast food chains have faced criticism that they are helping to fuel an obesity epidemic, particularly among children.

The US company has taken steps to diversify its menu, offering a wider choice of salads and fruit.

It is also giving more nutritional information to customers and promoting a "balanced lifestyle" in some of its marketing.
Maybe I shoud start rapping to get money on the side
 

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Hmmmm. I wonder who decides what children eat. [looks at parents]

As if this will actually make more people eat McDonald's. It's just another stupid ploy which really shows how ridiculous hip hop is in the first place.
 

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The Captain said:
It's just another stupid ploy which really shows how ridiculous hip hop is in the first place.
Yea..... if music has ads in it, i will not listen to it... mabey thats just me.....
*cough*go burger king *cough* :lol:
 

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The Hunter
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Let them rap about the MacSalad :rolleyes:
 

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Crasher of Castles
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aw. I thought it was gonna be a sequel to the SNES classic "Joe and Mac: Caveman Ninjas". What A Disappointment
 

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Ocean Soul
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Yeah I can't believe this...what next? I though the "I'm love'n it" was bad enough....The food sucks there anyhow...When you can taste the grease when you take a drink, you know it's bad....
 

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The Hunter
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Actually I enjoyed dinner tonight :innocent:
 

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The Hunter
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Uhm, every bakery has got better buns, the hamburgers are thin, every snackbar I know has got better fries and the hamburgers weigh twice as much, the cheese seems like being made of plastic.... Oh and if you've got bad luck the stuff you get is not hot anymore :rolleyes:
And still I don't mind going there :p
On the other hand: The Mac Flurry is great :drool:
 

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Ocean Soul
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I only eat there if someone else is going...I never say "HEY! LET'S GO TO MCDONALDS, BUT LET ME TIE MY LOLERSKATES FIRST!!!11" I can any anything more than one doubel cheese burger....that grease teast is just wrong....oh and is it just around here or has the frys of every fast food place just gone down hill?
 

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InnarX
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I am sorry, but I have eaten food from McDonalds in Israel, Switzerland and Germany....and they all sucked. Not only do they taste aweful, but they are SO bad for you....and now they want to introduce the music industry to further advertise and promote their c.rap?

....what is this world coming to?

r2rX :(
 
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