Oh I see. Sony has a great big ego.
It looks like "the third place" is a reference to deep meditation or enlightenment as some call it.
So I'm guessing that Sony is trying to say that playing a PS2 will help you reach enlightenment.
This is actually not that different from Nintendo. A loose translation of "nintendo" is: a way to heaven.
I don't know how they play consoles in Japan, but I haven't felt any enlightenment from playing PSX or Nintendo. May be it doesn't work with emulators.
I heard the next version of pete's plugins will have the extra option to turn on "mental state". Like perspective correction, it's hard to emulate but pete found out the "mental state option" can be simulated by letting the screen flash etc.