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E3 2009: President of DSi-maker tells CNBC that company scrapped completed hardware because it wouldn't have sustained company's momentum.

LOS ANGELES--With the announcement of a Vitality Sensor for the Wii, it might seem as if Nintendo produces any old piece of hardware its designers dream up. Not so, according to a CNBC interview with Nintendo president Satoru Iwata.

The DSi has sustained Nintendo's momentum with more than a million sold so far.

In fact, at one point in the past three years, Nintendo threw away an entirely new handheld gaming platform.

"In the history of Nintendo there are several such examples," Iwata said in the interview. "But when we are launching new hardware, the most important is thing is to sustain the momentum. If introducing new hardware won't do anything to do that, well…"

As for the its next console hardware, Iwata acknowledged that new motion-sensing technologies unveiled by Microsoft and Sony could impact the company's decisions. For instance, Iwata said Nintendo hasn't decided yet whether to iterate on the Wii or attempt to introduce another industry reshaping console.

"We have the greater potential to create the blue ocean market when people are skeptical," Iwata said. "So when we realize that other people are coming into [this] market…there are two things we [can] do. One is trying to intensify the fun nature of something we are already doing. The other is try to create a new blue ocean."


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well now im curious =\
 

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I'm curious what they threw out. I think the PSP minus the disk system is a dumb move and people aren't going to buy a download only system, but I may be wrong as the public can make weird decisions...

Of course I don't like the DSi either and am happy with a DS. If the DSi had played emulated games like the ones you can buy for the Wii and had you been able to use the Wii downloads on the DSi, I would have been scampering for one...
 

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"We have the greater potential to create the blue ocean market when people are skeptical," Iwata said. "So when we realize that other people are coming into [this] market…there are two things we [can] do. One is trying to intensify the fun nature of something we are already doing. The other is try to create a new blue ocean."
Hmm... I'm kind of skeptical that there can be a blue ocean market for video games... All that can make one console stand out are gimmicks.
 
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