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^Personally I was leaning towards the theory of the similar debacle which happened with Killzone 2, using video and passing it off as realtime gameplay.
This
I still remember the original FF8 North America commercial. Not a single gameplay shot was present in the entire video. It was all FMVs. My sister remarked how great the graphics were and that she was interested in playing it. I interjected that it wasn't the type of game that she would actually like.
I'm not sure about other countries, but now that I really think about it, were there ever any Squaresoft commercials that featured actual gameplay other than a few intermittent split-seconds followed by a bunch of FMVs?