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No People, No Problems
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EA Makes Gaming A University Subject

Video Gaming is now officially a University subject as EA is now funding a chair at the University of Southern California for the study of interactive entertainment.

Bing Gordon, Chief Creative Officer, Executive Vice President and a founder of Electronic Arts was named the first holder of the Electronic Arts Endowed Faculty Chair at the USC School of Cinema-Television, it was announced by Dean Elizabeth Daley. Resident in the School’s Division of Interactive Media, the Electronic Arts Endowed Faculty Chair is a rotating position that will be held for one to two years by leading figures in interactive entertainment that will join the School’s faculty as visiting professors.

In the next decade, digital technologies will bring almost unimaginable changes to the entertainment industry, said Gordon. Videogame quality will improve 150 times, cell phones will become pocket high-definition TVs, all media will be re-mixable and instant messageable, and game techniques will be used to provide human-centered education. Today’s students, who are already the world’s leading experts in new technology, are the best bet to have the vision and energy to invent such sweeping change. And USC, with its project-based film-making, computer science and communications schools, its location in the entertainment capital of the world, and its organizational commitment to excellence, can be ‘ground zero’ in this revolution in entertainment.

The USC School of Cinema-Television is well known for its courses in directing, producing, writing, animation and digital arts, interactive media and other areas but this will be the first-ever endowed chair at a university for the study of electronic gaming and interactive entertainment.

Since co-founding the company in 1981, Gordon has played a role in the development of nearly every EA game. He was vital to the launch of Pinball Construction Set, EA’s first game in 1983, and in developing the company’s three brands, EA SPORTS, EA GAMES and EA SPORTS BIG. Gordon earned his stripes as Executive Vice President of EA Studios and Senior Vice President of Entertainment Production, responsible for the design, development and production of entertainment titles and creative properties. He has been integral to the creation of more than 20 different award-winning game franchises including Madden NFL, The Sims and Need for Speed. Over the years, he has overseen development teams in California, Texas, Florida, Vancouver and London. Now an icon in the videogame industry, he is widely respected for his passion, conviction and know-how.

Bing is the perfect choice to help guide a program like ours that is focused on the storytelling and experience-design aspects of interactive entertainment, said Scott Fisher, Chair, Interactive Media Division.

Extending beyond his focus on game development, Gordon always has prioritized entertainment education and personal enrichment. He has pioneered several educational initiatives at EA, including the Emerging Leaders, Creative Leaders and the EA Executive Development programs. He is a leader in EA’s college outreach program which brings summer interns to the company from top colleges and universities around the world.

A graduate of Yale, Gordon also holds an M.B.A. from Stanford University. Gordon launched and co-taught Videogame Prototype Design class at Stanford University. He is a trustee at the Urban School of San Francisco and is a board member for the US Ski and Snowboard Team.
I hope other big playas catch the ride.
 

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There has been a videogame university subject on a university here in spain since some years ago, nothing new.
 

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He's watching you.
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EA is Teh Evil!!!!!! :p
 

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InnarX
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Yup, that's the basic idea. :)

But on a serious note, even though EA has this aweful reputation, this is a great idea. And perhaps there have been game development courses in the past, but as EA (one of the big players) have introduced their own course, this is a good sign. I am studying to eventually start my own games company and create 'hopeful' masterpieces that will be remembered for all time. :p

r2rX :D
 

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hellmasterx said:
EA is Teh Evil!!!!!! :p
I Agree, Their mediocre game releases like Goldeneye and ridiculously over priced Madden line prove that once a company makes too much money their games are no longer important. Who wants to pay $50 for a roster update? BS! Sega knew how to do it right with their series, but that's over with now that EA owns the NFL game rights :rant:
 

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InnarX
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Sega are a very special company....this may not happen, but I hope that they give themselves one more chance and produce a next-gen console....it could so wipe the floor with all the other consoles. :D

r2rX :D
 

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Ubisoft just announced a partnership with Matane College and the University of Sherbrooke near Montreal. Read it in the papers this morning
 

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I wonder if the 'future' employees know they'll be working 60-80 hours a week with no overtime pay?
 

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Paratech said:
I wonder if the 'future' employees know they'll be working 60-80 hours a week with no overtime pay?
But it's all in the name of love.
 

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Some Scottish Guy
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I worked 60+ hours in McDs once, AS WELL AS 25 hours of college in the same week. EA are the McDonalds of the videogame world. Big, uncaring, slavedrivers pumping out the same disposable tripe YEAR IN YEAR OUT.

If you want to argue with me on that fact, go here first.

BTW:

Glasgow Caledonian University: Games Software Development

University of Abertay Dundee: Computer Games Technology

Abertay rejected me >_> I wanted to go there for the sole reason that DMA Design (now Rockstar North) are based there.

That and: Scottish education is paid by the state (unless you're English.)
 

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Kiroshi said:
I Agree, Their mediocre game releases like Goldeneye and ridiculously over priced Madden line prove that once a company makes too much money their games are no longer important. Who wants to pay $50 for a roster update? BS! Sega knew how to do it right with their series, but that's over with now that EA owns the NFL game rights :rant:
Golden eye: Fun for a while, but repetitive after a while, but the story rocks.
 

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hellmasterx said:
Golden eye: Fun for a while, but repetitive after a while, but the story rocks.
Just to check; are you talking about the great Rare made N64 game, or the crappy new EA made Rogue Agent?
 

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Kane said:
Just to check; are you talking about the great Rare made N64 game, or the crappy new EA made Rogue Agent?
the crappy one, the game was not that bad if you ask me.
 

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EA is the Devil:
 

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The Hunter
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Kane said:
EA is the Devil:
[dumbass mode] Dungeon Keeper 3 is coming?! :bounce: [/dumbass]
 
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