Different logo, too. Good point.
But seriously, I can't get anything more expensive than that. And the only other option is the Saikano one. That, and I still need to get myself a cooler. I might have been saving cash for a while, but I'm nowhere near rich, you know.
The vendor is trustworthy, though, and that much I know for sure. I have a friend running a 9800 GT, a Q6600 and a ViewSonic monitor under a PSU bought from them a long while ago and they are working perfectly.
EDIT: Interesting, GameFreak. I still doubt this is from them, though. Date DOES show that it was made in 2009, but unless XFX actually went into the PSU business a while ago, it'd be kind of hard for this PSU to be theirs.