|
|
|||||||
| Home | Register | Downloads | FAQ | Members List | Calendar | Arcade | Mark Forums Read |
» Less advertising throughout
» Post and participate in discussions
» Network with other forum members
» Free private messaging
![]() |
|
|
Thread Tools | Display Modes |
|
|
#1 |
|
Registered User
![]() ![]() Join Date: Aug 2003
Location: Toronto, Canada
Posts: 140
|
Pepsi : Vanilla! YAY!
All leet pc pop drinkers drink eihter MD, Vanilla Coke, or Red Fusion. Well, I think we can add another to that short list! New York-based PepsiCo (PEP: Research, Estimates), the No. 2 soft-drink maker behind leader Coca-Cola (KO: Research, Estimates), is launching Pepsi Vanilla and its diet version in stores across the country this weekend. In this instance, industry watchers say Pepsi has its work cut out for the new brand. Coke came out with Vanilla Coke in May 2002 and it was a resounding success, selling 90 million cases, according to trade publication Beverage Digest. In fact, Coke's flavored soft drink has been purchased by about 29 percent of U.S. households, the strongest one-year trial rate among recent carbonated soft drink introductions, according to market research firm AC Nielsen. Pepsi Vanilla and Diet Pepsi Vanilla debut Saturday. (Courtesy:PepsiCo.) "The vanilla colas are an important line extension for both companies, and Pepsi has the distribution capabilities to support a new brand" said Todd Stender, analyst with Crowell, Weedon & Co. "There's definitely room for Pepsi in the vanilla sub-segment, even if Pepsi Vanilla may not be as good as Vanilla Coke," Stender added. Pepsi begs to differ. "We're doing vanilla our way," said Dave DeCecco, spokesman for PepsiCo North America. "If consumers want Pepsi Vanilla, they can have it now, and we want a share of the market." And DeCecco insists Pepsi Vanilla's taste will be unique. "In our market research, consumers told us that they wanted a vanilla soda that was lighter and smoother that what is currently on the market," DeCecco said. No matter how hot the battle gets between the two arch rivals, Coke won't be sweating it too much. Atlanta-based Coca-Cola, the world's largest beverage maker, is still comfortably perched in its slot as the U.S. market leader. In fact, the company increased its market share of the $63 billion U.S. soft-drinks market by 0.6 percentage point to 44.3 percent in 2002, according to Beverage Digest. Meanwhile, PepsiCo saw its market share dip by 0.2 percentage point to 31.4 percent. Industry analysts credit Vanilla Coke's launch last year as a huge success for Coke, similar to Pepsi's breakthrough in 2001 with Mountain Dew Code Red, a cherry-flavored variation of the drink. "We're a little surprised that Pepsi decided to enter the vanilla segment," said Mart Martin, spokesman for Coca-Cola. "When we came out with Vanilla Coke, Pepsi originally said the idea sounded 'a bit vanilla.' But, whatever." Pepsi, Coke both losing their fizz According to Beverage Digest editor John Sicher, Coke and Pepsi can keep taking potshots at each other, but that won't detract from the real concern: The soft-drinks market is slowing down. "Soft-drinks sales have declined from annual rates of growth of 3 percent in the 1990s to less than 1 percent," said Sicher. "That has largely to do with the growth of bottled water, which is growing at 26 percent a year." Vanilla Coke a strong favorite with consumers. (Courtesy: Coca-Cola) For the second quarter, Coke's U.S. volume grew 3 percent, driven by strong sales for Vanilla Coke, Diet Vanilla Coke and Sprite, Coke said in its earnings report. Pepsi's North America volume grew 4 percent for the quarter, led by a better performance from its Mountain Dew and Diet Pepsi brands, although its trademark Pepsi brand disappointed. Said Sicher, "At this juncture, innovation is critical, and it needs to include new beverages, new packaging and new marketing. Vanilla Coke added incremental volume for Coke, and I think it will do the same for Pepsi. Pepsi is a huge brand name, and a new product will generate a lot of interest." The Pepsi Vanilla ad campaign is coming, and DeCecco said consumers should watch out. "The ads kick off mid-August, and they will reflect the fact that Pepsi Vanilla is fun." DeCesso isn't saying whether the company will hire a new pop star as spokesperson for the brand, but it's a possibility. "I can't comment on that. You'll just have to wait." he said. Previous stars who've appeared in Pepsi ads include singers Michael Jackson, Stevie Wonder and Britney Spears. Pepsi last year replaced Spears with Beyonce Knowles, lead singer of pop group Destiny's Child, as its latest celebrity endorser |
|
|
|
| Advertisement | [Remove Advertisement] | ||
|
|
|
|
#2 |
|
Canadian Spaceman
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: May 2002
Location: Canada
Posts: 8,767
|
Re: Pepsi : Vanilla! YAY!
Cool VC was good, maybe this will be better.
__________________
CPU: Core i7 920 \ MB: EVGA X58 \ RAM: 12GB OCZ DDR3-1600 \ GPU: ATi 5870 HDD: 2x 150GB VelociRaptor R0 / PSU: Enermax Galaxy 850w / OS: Windows 7 x64 |
|
|
|
|
|
#3 |
|
Crasher of Castles
![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Nov 2002
Location: Missouri
Posts: 7,009
|
Re: Pepsi : Vanilla! YAY!
Vanilla Coke Sucked IMO and so I'm not very Enthused about this...
__________________
![]() |
|
|
|
|
|
#4 |
|
邪魔ゎ指せない
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Jan 2002
Location: Gosport, England
Posts: 26,305
|
Re: Pepsi : Vanilla! YAY!
It's gotta be the original Coca-Cola or nothing for me. I might have one of the Fantas or a Sprite now and then, but Original Coke is my poison of choice.
__________________
![]() >Site Live< Pop over to my site for help with setting up PSX emulators. Help for the Final Fantasies and other RPGs avalaible Celes: (Desktop) Phenom II X4, 4Gb DDR2, GeForce 8800 GTS 320Mb, 32Gb OCZ Vertex SSD, 500Gb RAID HDD, Windows 7 Home Premium Erika: (MCPC) Revo3610, Windows 7 Home Premium Kimiko: (Craptop) HP Mini 210 |
|
|
|
|
|
#5 |
|
Anti-Brand Loyalist
![]() ![]() ![]() ![]() ![]() ![]() Join Date: Mar 2002
Location: Its too dark to tell...
Posts: 3,241
|
Re: Pepsi : Vanilla! YAY!
I don't like vanilla coke, and i don't like pepsi. original coke for me please
__________________
Iris: (Proc:Intel Pentium4 2.8Ghz w/ HT UNLOCKED @ 15x200) (Mobo: Asus P4C800-E) (RAM: Corsair XMS 2x512MB DDR400) (HDD 1: Seagate 80GB, 8MB Buffer, 7200 RPM) (Disk Drive 1: Lite-On 16x DVD Burner 1673S) (GFX Card: Radeon 9800 All-In-Wonder Pro 128MB) (Sound Card: Sound Blaster Audigy) Morrigan: (Proc:AMD Athlon 2500+ @ 11x200) (Mobo: Asrock K7V88) (RAM: Corsair XMS 512MB DDR400) (HDD 1: Seagate 80GB, 8MB Buffer, 7200 RPM) (Disk Drive 1: NEC 16x DVD Burner 3200AG) (GFX Card: Radeon 920064MB) (Sound Card: Sound Blaster Live! 5.1) |
|
|
|
|
|
#6 |
|
Crasher of Castles
![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Nov 2002
Location: Missouri
Posts: 7,009
|
Re: Pepsi : Vanilla! YAY!
Dr. Pepper...Or The Red Fusion Spinoff...Only Soda I Really Enjoy
__________________
![]() |
|
|
|
|
|
#7 |
|
Illusion's play
![]() ![]() ![]() ![]() ![]() ![]() Join Date: Jul 2002
Location: In a world of lies
Posts: 3,705
|
ow...where were the good days when dr.pepper was still around ......anyway,I love coke,I loce pepsi,I love vanilla coke...so I'll love this too
__________________
Member of the " Pessimists Club " Visit my personal Doom project (music,not the game) at Lament Of Suffering
|
|
|
|
|
|
#8 |
|
Bearsona
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: May 2001
Location: Nowhere
Posts: 11,307
|
Re: Pepsi : Vanilla! YAY!
I sure hope it tastes better than Vanilla Coke, because otherwise this is just another brand of Pepsi I'm going to ignore. This combination might work better though, given how much saltier Pepsi tastes to me. I wish Pepsi worked on another new flavor instead of this competing flavor, but I guess it's easier to respond than to innovate.
__________________
Sanity is overrated. |
|
|
|
|
|
#9 |
|
Crasher of Castles
![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Nov 2002
Location: Missouri
Posts: 7,009
|
Re: Pepsi : Vanilla! YAY!
Hopefully It Doesn't Turn Out Like Pepsi Blue ...but vanilla belongs in ice cream...i could drink vanilla coke for about 2 sips and it was good...but affter that it was like i was suckin down motor oil
__________________
![]() |
|
|
|
|
|
#10 |
|
Living Paradigm
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Feb 2002
Location: Toronto
Posts: 10,223
|
Re: Pepsi : Vanilla! YAY!
well, im the same as kane with this, cola is my poison, and my salvation the only things i'd drink besides it are... gingerale, some kind of juice, alcohol ofcourse and ... ugh, water
__________________
My Deviant Art |
|
|
|
|
|
#11 |
|
Thinking outside the box
![]() ![]() ![]() ![]() ![]() Join Date: May 2003
Location: The Netherlands
Posts: 1,570
|
normal coke is MMMMM nice but vanilla coke OMFG with stupid idiot came up with that idea !!
__________________
![]() Currently watching: Gundam 00 2nd Season, Clannad After Story, To Aru Majutsu no Index PC Specs: C2D E8400@ 3.6Ghz, 1.200Volt || Asus P5Q Deluxe || 2GB Corsair Dominators 5-5-5-15 1066Mhz || Gainward ATI HD4850 512, Goldsample Seagate Barracuda 7200.11, 32Mb 500GB || Lite-On LH-20A1S || Crossair VX450Watt || Vista Home Premium 32Bit Laptop Specs C2D T7200 2.0Ghz || 2GB 667Mhz || ATIX1600 || Hitachi 5400RPM 160Gb || Windows XP Home 32Bit || |
|
|
|
|
|
#12 |
|
Registered User
![]() ![]() ![]() ![]() ![]() Join Date: Jun 2001
Location: tucson
Posts: 1,832
|
Re: Pepsi : Vanilla! YAY!
i am mad to hear this,vanilla coke sucked so will this man now i need some bottles of original coke but i have no cash
__________________
1st pc=pentiumd 820 dualcore,250gb sata hdd,intel gma 950,19 inch lcd,lexmark printer,8in1 media card reader. laptop=hp pavilion dv51099nr core2 duot 5800,500gb wd 5400rpm hdd,512mb nvidia9600gt mobile gfxcard,15.4 inch 1280x800 screen,8x dvd burner. 2nd pc am3 phenomIIx4955be(3.8ghz),3gigs of ddr3,500gb samsung spinpoint7200rpm hdd,16x hp dvd burner,zotac eco 9800gt,asrock 870extreme3 mobo,cooler master hyper 212+ cpu cooler. |
|
|
|
|
|
#13 | |
|
Crasher of Castles
![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Nov 2002
Location: Missouri
Posts: 7,009
|
Re: Pepsi : Vanilla! YAY!
Quote:
__________________
![]() |
|
|
|
|
|
|
#14 | |
|
Thinking outside the box
![]() ![]() ![]() ![]() ![]() Join Date: May 2003
Location: The Netherlands
Posts: 1,570
|
Re: Pepsi : Vanilla! YAY!
Quote:
__________________
![]() Currently watching: Gundam 00 2nd Season, Clannad After Story, To Aru Majutsu no Index PC Specs: C2D E8400@ 3.6Ghz, 1.200Volt || Asus P5Q Deluxe || 2GB Corsair Dominators 5-5-5-15 1066Mhz || Gainward ATI HD4850 512, Goldsample Seagate Barracuda 7200.11, 32Mb 500GB || Lite-On LH-20A1S || Crossair VX450Watt || Vista Home Premium 32Bit Laptop Specs C2D T7200 2.0Ghz || 2GB 667Mhz || ATIX1600 || Hitachi 5400RPM 160Gb || Windows XP Home 32Bit || |
|
|
|
|
|
|
#15 |
|
The Moogle Assassin
![]() ![]() ![]() ![]() ![]() Join Date: May 2002
Location: Boulder, Colorado
Posts: 2,081
|
Re: Pepsi : Vanilla! YAY!
>>ow...where were the good days when dr.pepper was still around Since when is doctor pepper not around? It's still all over the stores and in the restaurants around here. Anyway, I truly despise Vanilla Coke... so I'm sure I will Vanilla Pepsi as well. It tastes like a crappier Cream Soda (which I don't even like all too much anyway). My soda consumption though probably breaks down to: 95% - Coke/Pepsi (I prefer Coke slightly, but I buy whatever's on sale) 3% - Dr. Pepper 1% - Sprite 1% - "Other" (orange, grape, ginger ale, etc)
__________________
Processor: Athlon 64 3400+ Mobo: MSI K8T Neo-FIS2R RAM: 1 GB Corsair XMS GFX Card: Sapphire Radeon 9800 Pro 128 Sound Card: SB Audigy 2 ZS HDD1: Seagate 160MB 8MB 7200 HDD2: Seagate 80MB 8MB 7200 Burner: NEC 16x DVDR Keyboard/Mouse: Logitech Cordless MX Duo USB Gamepad1: PS2 Dual Analog/KiKY X USB Gamepad2: Gravis GamePad Pro OS: Windows XP Pro sp2 Tempus fugit et nos fugimus in illus. Fiat justitia; ruat coelum. |
|
|
|
|
|
#16 |
|
Sword for hire...a Pro
![]() ![]() ![]() Join Date: Apr 2003
Location: Israel
Posts: 433
|
Re: Pepsi : Vanilla! YAY!
Yickkk Vanilla i like normal coke |
|
|
|
|
|
#17 |
|
Avid Anime Fan
![]() ![]() ![]() ![]() ![]() Join Date: Nov 2002
Location: Cleveland, Ohio, USA
Posts: 1,543
|
Re: Pepsi : Vanilla! YAY!
Vanilla Coke: nasty Vanilla Pepsi: have an empty trash can next to you (i just had a 12oz can 5 min ago...) give me <a href="http://www.faygo.com">Faygo</a> anyday
__________________
"Everyone has a disease its called...life" - Me There is no such thing as death. Life is only just a dream with imaginations of ourselves. btw:I HATE REDNECKS The TCPA OwnZ j00...literally |
|
|
|
|
|
#18 |
|
Registered User
![]() ![]() Join Date: Apr 2001
Location: Malaysia
Posts: 236
|
a normal coke + a scoop of vanilla ice-cream = My very own Vanilla Coke. Voila! But I prefer the Root beer + vanilla ice-cream combo.
__________________
My PC Spec for the next 2 years or more Intel Celeron 1000Mhz 512MB SDRAM Kingston Brand Geforce 2 MX 32MB Creative Vibra 128 PCI Soundcard 40.9 GB Maxtor 7200rpm HD 16x Aopen DVDrom, 8x/4x/32x Sony CDWriter Rockfire USB-PSX adapter + DualShock 2 pad :thumbup: WinXP Pro + Win98SE PS2 rocks! Games currently played: Gran Turismo 3 |
|
|
|
|
|
#19 |
|
Lurking
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Aug 2002
Location: Gone
Posts: 9,237
|
Re: Pepsi : Vanilla! YAY!
I do agree that vanilla coke was a terrible mixture. Classic Coke-cola/Pepsi are still my top choice. Pepsi Twist wasnt bad ( its was like drinking 7up and Pepsi at the same time) , but otherwise, I d stick to the originals Yours, -Elly
__________________
-= Moral cowardice that keeps us from speaking our minds is as dangerous to this country as irresponsible talk. The right way is not always =-
the popular and easy way. Standing for right when it is unpopular is a true test of moral character. Margaret C. Smith |
|
|
|
|
|
#20 |
|
evil inside
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Mar 2002
Location: Massachusetts, USA
Posts: 9,394
|
Re: Pepsi : Vanilla! YAY!
|
|
|
|
![]() |
| Thread Tools | |
| Display Modes | |
|
|