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Pepsi : Vanilla! YAY!
All leet pc pop drinkers drink eihter MD, Vanilla Coke, or Red Fusion. Well, I think we can add another to that short list!
http://money.cnn.com/2003/08/07/news...illa_pepsi.jpg New York-based PepsiCo (PEP: Research, Estimates), the No. 2 soft-drink maker behind leader Coca-Cola (KO: Research, Estimates), is launching Pepsi Vanilla and its diet version in stores across the country this weekend. In this instance, industry watchers say Pepsi has its work cut out for the new brand. Coke came out with Vanilla Coke in May 2002 and it was a resounding success, selling 90 million cases, according to trade publication Beverage Digest. In fact, Coke's flavored soft drink has been purchased by about 29 percent of U.S. households, the strongest one-year trial rate among recent carbonated soft drink introductions, according to market research firm AC Nielsen. Pepsi Vanilla and Diet Pepsi Vanilla debut Saturday. (Courtesy:PepsiCo.) "The vanilla colas are an important line extension for both companies, and Pepsi has the distribution capabilities to support a new brand" said Todd Stender, analyst with Crowell, Weedon & Co. "There's definitely room for Pepsi in the vanilla sub-segment, even if Pepsi Vanilla may not be as good as Vanilla Coke," Stender added. Pepsi begs to differ. "We're doing vanilla our way," said Dave DeCecco, spokesman for PepsiCo North America. "If consumers want Pepsi Vanilla, they can have it now, and we want a share of the market." And DeCecco insists Pepsi Vanilla's taste will be unique. "In our market research, consumers told us that they wanted a vanilla soda that was lighter and smoother that what is currently on the market," DeCecco said. No matter how hot the battle gets between the two arch rivals, Coke won't be sweating it too much. Atlanta-based Coca-Cola, the world's largest beverage maker, is still comfortably perched in its slot as the U.S. market leader. In fact, the company increased its market share of the $63 billion U.S. soft-drinks market by 0.6 percentage point to 44.3 percent in 2002, according to Beverage Digest. Meanwhile, PepsiCo saw its market share dip by 0.2 percentage point to 31.4 percent. Industry analysts credit Vanilla Coke's launch last year as a huge success for Coke, similar to Pepsi's breakthrough in 2001 with Mountain Dew Code Red, a cherry-flavored variation of the drink. "We're a little surprised that Pepsi decided to enter the vanilla segment," said Mart Martin, spokesman for Coca-Cola. "When we came out with Vanilla Coke, Pepsi originally said the idea sounded 'a bit vanilla.' But, whatever." Pepsi, Coke both losing their fizz According to Beverage Digest editor John Sicher, Coke and Pepsi can keep taking potshots at each other, but that won't detract from the real concern: The soft-drinks market is slowing down. "Soft-drinks sales have declined from annual rates of growth of 3 percent in the 1990s to less than 1 percent," said Sicher. "That has largely to do with the growth of bottled water, which is growing at 26 percent a year." Vanilla Coke a strong favorite with consumers. (Courtesy: Coca-Cola) For the second quarter, Coke's U.S. volume grew 3 percent, driven by strong sales for Vanilla Coke, Diet Vanilla Coke and Sprite, Coke said in its earnings report. Pepsi's North America volume grew 4 percent for the quarter, led by a better performance from its Mountain Dew and Diet Pepsi brands, although its trademark Pepsi brand disappointed. Said Sicher, "At this juncture, innovation is critical, and it needs to include new beverages, new packaging and new marketing. Vanilla Coke added incremental volume for Coke, and I think it will do the same for Pepsi. Pepsi is a huge brand name, and a new product will generate a lot of interest." The Pepsi Vanilla ad campaign is coming, and DeCecco said consumers should watch out. "The ads kick off mid-August, and they will reflect the fact that Pepsi Vanilla is fun." DeCesso isn't saying whether the company will hire a new pop star as spokesperson for the brand, but it's a possibility. "I can't comment on that. You'll just have to wait." he said. Previous stars who've appeared in Pepsi ads include singers Michael Jackson, Stevie Wonder and Britney Spears. Pepsi last year replaced Spears with Beyonce Knowles, lead singer of pop group Destiny's Child, as its latest celebrity endorser |
Re: Pepsi : Vanilla! YAY!
Cool :) VC was good, maybe this will be better.
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Re: Pepsi : Vanilla! YAY!
Vanilla Coke Sucked IMO and so I'm not very Enthused about this...
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Re: Pepsi : Vanilla! YAY!
It's gotta be the original Coca-Cola or nothing for me. I might have one of the Fantas or a Sprite now and then, but Original Coke is my poison of choice.
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Re: Pepsi : Vanilla! YAY!
I don't like vanilla coke, and i don't like pepsi.
original coke for me please |
Re: Pepsi : Vanilla! YAY!
Dr. Pepper...Or The Red Fusion Spinoff...Only Soda I Really Enjoy
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ow...where were the good days when dr.pepper was still around :( ......anyway,I love coke,I loce pepsi,I love vanilla coke...so I'll love this too :evil:
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Re: Pepsi : Vanilla! YAY!
I sure hope it tastes better than Vanilla Coke, because otherwise this is just another brand of Pepsi I'm going to ignore. This combination might work better though, given how much saltier Pepsi tastes to me. I wish Pepsi worked on another new flavor instead of this competing flavor, but I guess it's easier to respond than to innovate.
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Re: Pepsi : Vanilla! YAY!
Hopefully It Doesn't Turn Out Like Pepsi Blue :p...but vanilla belongs in ice cream...i could drink vanilla coke for about 2 sips and it was good...but affter that it was like i was suckin down motor oil
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Re: Pepsi : Vanilla! YAY!
well, im the same as kane with this, cola is my poison, and my salvation ;) the only things i'd drink besides it are... gingerale, some kind of juice, alcohol ofcourse ;) and ... ugh, water :p
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normal coke is MMMMM nice
but vanilla coke OMFG with stupid idiot came up with that idea !! |
Re: Pepsi : Vanilla! YAY!
i am mad to hear this,vanilla coke sucked so will this man now i need some bottles of original coke but i have no cash:(
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Re: Pepsi : Vanilla! YAY!
>>ow...where were the good days when dr.pepper was still around
Since when is doctor pepper not around? It's still all over the stores and in the restaurants around here. Anyway, I truly despise Vanilla Coke... so I'm sure I will Vanilla Pepsi as well. It tastes like a crappier Cream Soda (which I don't even like all too much anyway). My soda consumption though probably breaks down to: 95% - Coke/Pepsi (I prefer Coke slightly, but I buy whatever's on sale) 3% - Dr. Pepper 1% - Sprite 1% - "Other" (orange, grape, ginger ale, etc) |
Re: Pepsi : Vanilla! YAY!
Yickkk Vanilla
i like normal coke |
Re: Pepsi : Vanilla! YAY!
Vanilla Coke: nasty
Vanilla Pepsi: have an empty trash can next to you (i just had a 12oz can 5 min ago...) give me <a href="http://www.faygo.com">Faygo</a> anyday |
a normal coke + a scoop of vanilla ice-cream = My very own Vanilla Coke. Voila! :lol:
But I prefer the Root beer + vanilla ice-cream combo. :thumb: |
Re: Pepsi : Vanilla! YAY!
I do agree that vanilla coke was a terrible mixture. Classic Coke-cola/Pepsi are still my top choice. Pepsi Twist wasnt bad ( its was like drinking 7up and Pepsi at the same time) , but otherwise, I d stick to the originals
Yours, -Elly |
Re: Pepsi : Vanilla! YAY!
Vanilla Coke.....Pepsi Vanilla.....so many choices these days :p
I will never drink Dr. Pepper if my life depended on it. It's too peppery for me :p |
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